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July 05, 2007 — KPI CEO Tom Rocca joins Anderson-Taylor board of directors

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ATLANTA—July 05, 2007 — Anderson-Taylor, LLC(www.andersontaylor.com), a mobile and online application services company, announced today that Tom Rocca, president of KPI Group, was elected to Anderson-Taylor’s board of directors at their meeting today. Tom is also president of the ICSA and sits on the board of directors for the ATA (American Teleservices Association).

“Tom is obviously doing a terrific job as CEO of KPI, and we look forward to his contributions as a member of Anderson-Taylor’s board of directors,” said Bryan Taylor, Anderson-Taylor’s founder and CEO. “Like Anderson-Taylor, KPI is focused on technology, customer services and innovation and we are looking forward to benefiting from Tom’s insights and experiences. I know that they will be very valuable in helping to guide Anderson-Taylor as we move into 2008.”

“I admire Anderson-Taylor. It is one of the most innovative up and coming companies in the nation,” said Tom Rocca. “I am looking forward to working with Bryan and Anderson-Taylor’s board to help with all of the amazing things that they are doing.”

Tom has over 25 years in customer service and sales technology re-engineering for call centers. He keeps a continual focus on “staying compliant” on all federal and state call center rulings. Mr. Rocca, with KPI Group provides outsource partner selection, RFP development and management, technology selection & contract negotiation, call center auditing, best practices & sales process flow analysis, sales and service performance enhancement (KPI’s), and federal, state and insurance compliance management. Tom’s years of experience as an entrepreneur and technology driven telecommunications and customer services strategist give him a well-seasoned perspective which perfectly complements Anderson-Taylor’s needs as a young and rapidly growing company with a unique corporate culture.

Anderson-Taylor built online applications for companies including Delta, AVAYA, NEC, Sprint to name a few and is reinventing the mobile payment markets in America. Today, Anderson-Taylor focuses on leading the industry in innovation with its state of the art mobile and online payment solutions for SMB’s. Anderson-Taylor is also spearheading the digital video revolution with its mobile video software solutions.

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"As multimedia content becomes more widely available and the diversity of devices continues to grow, traditional methods of delivery are no longer the only way to offer content," said Michelle Abraham, principal analyst at In-Stat. "Consumer demand for content with low latency and high quality will drive service providers to find solutions that will easily offer quality content to their subscribers over multiple networks and devices."

Until recently, most content service providers were unable to deliver interactive, 2-way multi- media content to mobile phones and devices. The process use to involve creation of custom code to support device clients and high bandwidth networks such as 2.5G, 3G, WiFi or WiMAX, which is not prevalent. In addition, real-time downloads are restrictive and resource intensive. Content providers and enterprises who want to deliver mobile video media require extensive human interaction and expensive capital investment in servers and storage.

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